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Size: 17 x 24 cm
Paperback with bag
Coedited with AECID
Common Projects of the Artists and Investigators of the Spanish Academy in Rome 2013-2014
This book, offered with a bag, shows an innovative project of the Royal Academy of Spain in Rome: The creation of the merchandising of a Pop-Up store in the Royal Spanish Academy in Rome. Just like a pop-up store that sells a different product every week, the Royal Academy of Spain in Rome changes its supply and products every year with a new group of artists and researchers. The store is the same but its inhabitants and its works change in accordance somehow with the dynamics of the pop-up retail.
Based on this idea, the Department of Cultural and Scientific Relations of the Spanish Ministry of Foreign Affairs and Cooperation has decided this year to propose as a common project the creation of the merchandising of the shop of this Pop Up Royal Academy in Rome. In a limited edition the interns have been able to create their own brands to launch, publicize and sell their products in the pop-up shop of the Academy, which has two versions: the virtual store where they have been able to upload images of their works and products throughout the year, and the real pop-up store/exhibition of their works in the premises of the Academy. All the works have been included in this Catalog of The Shop.
Laia Abril Samuel Aranda Israel Ariño Rafael Arocha Arnau Blanch Pep Bonet Ricardo Cases Salvi Danés Eugeni Gay David Jiménez Alejandro Marote Cristina de Middel Fernando Moleres Paula Ospina Christian Rodríguez Carlos Spottorno
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